“I wanted to write a book about what it's like to be 50 and trying to reinvent yourself - that struggle. There are all these books and inspirational speakers talking about being a lifelong learner, and it's so great to reinvent yourself, the brand of you. And I wanted to say, you know, it's not like that. It's actually really painful.”

American writer

Daniel Lyons is an American writer. He worked as a senior editor at Forbes magazine and as a writer at Newsweek before becoming editor of ReadWrite. In March 2013, he left ReadWrite to take a position at HubSpot. His career has been in business and technology journalism, with editorial roles at major publications and online media companies.