“A startup job is an investment, after all: Venture capitalists may wager money, but you're staking something more precious - your time. And unlike VCs, you can't spread your risk by betting on a bunch of companies at once. Start with TAM. That's 'total addressable market,' and if it's not big enough, there's no point in talking.”

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About Daniel Lyons

American writer

Daniel Lyons is an American writer. He worked as a senior editor at Forbes magazine and as a writer at Newsweek before becoming editor of ReadWrite. In March 2013, he left ReadWrite to take a position at HubSpot. His career has been in business and technology journalism, with editorial roles at major publications and online media companies.

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