“If you hear on the weather report that it's going to rain tomorrow, rather than reminding yourself to bring your umbrella, set the umbrella by the front door - now the environment is reminding you to bring the umbrella.”

American-Canadian cognitive psychologist and neuroscientist

Daniel Levitin is an American-Canadian cognitive psychologist, neuroscientist, writer, musician, and record producer. He is known for his work on music and the mind, and for writing widely read books about how people think, hear, and respond to sound. He has written four New York Times best-selling books, including This Is Your Brain on Music: The Science of a Human Obsession, which has sold more than 1.5 million copies. His work brings together psychology, neuroscience, and music, and often explores how the brain processes sound and why music matters to human life.