“As soon as you hear a proposition, the creative brain in humans assumes for the moment that it's true, and starts trying to find evidence. It's what computer scientists in the old days used to call 'Fifo:' first in, first out. The first piece of information that gets in has a privileged position, even if it's misinformation.”

American-Canadian cognitive psychologist and neuroscientist

Daniel Levitin is an American-Canadian cognitive psychologist, neuroscientist, writer, musician, and record producer. He is known for his work on music and the mind, and for writing widely read books about how people think, hear, and respond to sound. He has written four New York Times best-selling books, including This Is Your Brain on Music: The Science of a Human Obsession, which has sold more than 1.5 million copies. His work brings together psychology, neuroscience, and music, and often explores how the brain processes sound and why music matters to human life.