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Meaning
This reads as a warning about how trust lowers resistance. It points to the danger that people may accept persuasive claims too quickly when the source feels familiar and reputable, so the real issue is not only deception but the comfort that makes it work. It lands in any situation where a brand, institution, or advisor is assumed to be safe without enough scrutiny.
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Originally said in English.
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About Daniel Kahneman
Israeli-American psychologist
Daniel Kahneman was an Israeli-American psychologist best known for his work on judgment and decision-making, and for his role in behavioral economics. He was awarded the 2002 Nobel Memorial Prize in Economic Sciences with Vernon L. Smith. His research challenged the idea that people act as fully rational decision-makers, a core assumption in modern economic theory. He became known as the “grandfather of behavioral economics,” and his work is closely associated with how people think, choose, and judge under uncertainty.
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Books by Daniel Kahneman
Thinking, fast and slow
2011
Noise
2021
Choices, values, and frames
2000
Judgement under uncertainty
1981
Well-being
1998