“Motivation 1.0 presumed that humans were biological creatures, struggling to obtain our basic needs for food, security and sex.Motivation 2.0 presumed that humans also responded to rewards and punishments. That worked fine for routine tasks but incompatible with how we organize what we do, how we think about what we do, and howwe do what we do. We need an upgrade. Motivation 3.0, the upgrade we now need, presumes that humans also have a drive to learn, to create, and to better the world.”

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About Daniel H. Pink

American non-fiction writer

Daniel H. Pink is an American non-fiction writer known for his bestselling books and public work on ideas about work, motivation, and behavior. He is credited with seven New York Times bestsellers. He also hosted and co-executive produced the National Geographic Channel social science series Crowd Control. Earlier, from 1995 to 1997, he served as chief speechwriter for Vice President Al Gore, bringing political communications experience to his later writing.

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Books by Daniel H. Pink

A Whole New Mind

2006

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To Sell Is Human The Surprising Truth About Moving Others

2012

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The Adventures of Johnny Bunko

2008

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