“Most of what we know about sales comes from a world of information asymmetry, where for a very long time sellers had more information than buyers. That meant sellers could hoodwink buyers, especially if buyers did not have a lot of choices or a way to talk back.”

American non-fiction writer

Daniel H. Pink is an American non-fiction writer known for his bestselling books and public work on ideas about work, motivation, and behavior. He is credited with seven New York Times bestsellers. He also hosted and co-executive produced the National Geographic Channel social science series Crowd Control. Earlier, from 1995 to 1997, he served as chief speechwriter for Vice President Al Gore, bringing political communications experience to his later writing.