“It's a world where anyone you're selling to probably has just as much information as you, has lots of choices, and all kinds of ways to talk back. And so, the low road is less and less of an option. You actually have to take the high road: Be more honest, more direct, more transparent.”

American non-fiction writer

Daniel H. Pink is an American non-fiction writer known for his bestselling books and public work on ideas about work, motivation, and behavior. He is credited with seven New York Times bestsellers. He also hosted and co-executive produced the National Geographic Channel social science series Crowd Control. Earlier, from 1995 to 1997, he served as chief speechwriter for Vice President Al Gore, bringing political communications experience to his later writing.