“In order to raise money from somebody, you have to understand who is this person, not to deceive them but to understand them. What would be their motives for contributing money? Why do these people contribute money to some places, but not to others? That's attunement - treating everybody well, but not treating everybody the same.”

American non-fiction writer

Daniel H. Pink is an American non-fiction writer known for his bestselling books and public work on ideas about work, motivation, and behavior. He is credited with seven New York Times bestsellers. He also hosted and co-executive produced the National Geographic Channel social science series Crowd Control. Earlier, from 1995 to 1997, he served as chief speechwriter for Vice President Al Gore, bringing political communications experience to his later writing.