“I think the more important task for a young person than developing a personal brand is figuring out what she's great at, what she loves to do, and how she can use that to leave an imprint in the world. Those are tough questions, but essential ones. Answer those - and the personal brand follows.”

American non-fiction writer

Daniel H. Pink is an American non-fiction writer known for his bestselling books and public work on ideas about work, motivation, and behavior. He is credited with seven New York Times bestsellers. He also hosted and co-executive produced the National Geographic Channel social science series Crowd Control. Earlier, from 1995 to 1997, he served as chief speechwriter for Vice President Al Gore, bringing political communications experience to his later writing.