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About Dana White
American businessman, UFC president and CEO
Dana Frederick White Jr. is an American businessman and the president and chief executive officer of the Ultimate Fighting Championship, the global mixed martial arts organization. He is a prominent figure in modern combat sports and has 99 quotes on the site. White leads the UFC, a role that has made him one of the most visible executives in mixed martial arts. His public comments often reflect his position in the sport and the business side of building a major fighting organization. In 2025, Forbes estimated his net worth at over $600 million.
More from Dana White (99 quotes) →Keep reading Dana White
- “If you're not that big pay-per-view star, shut up and fight.”Dana White
- “You can't force fighters to fight.”Dana White
- “Whether boxing is fixable or not remains to be seen. I'm going to give it a shot.”Dana White
- “I'm a loyal person, man, and people who have been good to me in my life, I don't forget and I stand by them.”Dana White
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