“I treat people and I deal with my fighters and I deal with the fans like a real person. I don't come out and read canned statements written by our lawyers.”

American businessman, UFC president and CEO

Dana Frederick White Jr. is an American businessman and the president and chief executive officer of the Ultimate Fighting Championship, the global mixed martial arts organization. He is a prominent figure in modern combat sports and has 99 quotes on the site. White leads the UFC, a role that has made him one of the most visible executives in mixed martial arts. His public comments often reflect his position in the sport and the business side of building a major fighting organization. In 2025, Forbes estimated his net worth at over $600 million.