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About Dana White
American businessman, UFC president and CEO
Dana Frederick White Jr. is an American businessman and the president and chief executive officer of the Ultimate Fighting Championship, the global mixed martial arts organization. He is a prominent figure in modern combat sports and has 99 quotes on the site. White leads the UFC, a role that has made him one of the most visible executives in mixed martial arts. His public comments often reflect his position in the sport and the business side of building a major fighting organization. In 2025, Forbes estimated his net worth at over $600 million.
More from Dana White (99 quotes) →Keep reading Dana White
- “When you talk about somebody being your world champion, you couldn't ask for a better human being than Daniel…”Dana White
- “All you've ever seen in the UFC was the greatest athletes in the world. Never, ever did we do a freakshow and…”Dana White
- “The UFC brand is going to be here for a long time.”Dana White
- “Outdoor stadiums scare me to death.”Dana White
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