“At the end of the day if you want to effectively market to a target group, you're not going to appeal to everybody. Those companies that try and cater to everybody, end up making everybody not care.”

American social media personality, businessman, and political activist

Dan Bilzerian is an American social media personality, businessman, and political activist. He came to wider attention in 2013 for posting about an extravagant playboy lifestyle on social media, often with scantily dressed models, firearms, and high-stakes poker. He built a large online following around this image and became known for turning self-presentation into a public brand. His posts and public persona center on excess, luxury, and risk, which helped make him a highly visible figure online.