““We know on issues such as climate change, there’s a core group of deniers who are never going to change the way they think, and that’s ok, because that’s only 7 to 10 percent of the population. There’s a core group of super-worried people who know exactly what’s happening. Then there’s a really large group in the middle, and those are the people science tells us we need to reach to be able to make a difference.”https://www.jou.ufl.edu/2019/01/30/cynthia-barnett-we-can-change-and-its-up-to-us-to-do-so/”