“I've always believed about brands and media that the mistake sometimes that's made is to think you're just going to take what you've been doing and kind of re-purpose it into the new platform. I don't think that ever works because consumers look for different experiences in different media formats.”

American businesswoman

Christie Ann Hefner is an American businesswoman, best known for leading Playboy Enterprises from 1988 to 2009. She is the daughter of Hugh Hefner, the founder of Playboy magazine. During her years at Playboy Enterprises, she served as both chairman and chief executive officer. Her public profile is tied to business leadership and to her long association with the company built by her father.