“To get what we want we must be subtle as snakes; more deadly, more cunning, more patient, more mean. Think of the serpent, how it slithers through the garden. It's such a beautiful creature, slow and delicate, rarely seen but effective, low, and not loved, but gloriously efficient! The serpent is now our model; we must pattern our work after him. So go to your old friends and stand by their sides. Pretend you want to help them while whispering deceits in their ears. Only lie when you have to. Speak the truth when you can; for the truth, once it's twisted, is the most effective tool we have. Coat your lies with enough truth, and they will swallow it down.Now listen to me, people, for this is the key - evil can be twisted into virtue if you phrase it just right. Any vice is acceptable if you cloak it as an issue of freedom. Any immorality is worth fighting for it you tell them they are fighting for choice, if you wrap it in the mantle of privacy and freedom. So take their moral agency and turn it on them. But be patient. . . be patient. . . it takes time to turn the truth upside down.”