“You will never change a prospective customer’s mind, my boy. There is a chance that he might make a new decision if enough reliable evidence comes his way, but to do that he has to want to listen - to hear it - and that requires trust and respect.”

Chris Murray is a Canadian epidemiologist and professor. His work focuses on mathematical modeling of infectious diseases, particularly in global health contexts, offering data-driven insights into outbreaks and public health strategies. He is also known for his accessible explanations of complex health issues to broader audiences.