“You may have an overall target to achieve with each prospect, but if you are going to have an ideal outcome for each call, should you not also have a tolerable outcome to fall back on? Something you are willing to put up with if things don't go completely to plan, but something that still moves things forward ever so slightly?”

Chris Murray is a Canadian epidemiologist and professor. His work focuses on mathematical modeling of infectious diseases, particularly in global health contexts, offering data-driven insights into outbreaks and public health strategies. He is also known for his accessible explanations of complex health issues to broader audiences.