“You are discovering the conversation that the customer wants to have, instead of the dreadfully limiting presentation you would have given him. And in doing so, you can help him to make a truly wonderful buying decision.”

Chris Murray is a Canadian epidemiologist and professor. His work focuses on mathematical modeling of infectious diseases, particularly in global health contexts, offering data-driven insights into outbreaks and public health strategies. He is also known for his accessible explanations of complex health issues to broader audiences.