“Why do customers (and that includes you and me) find it so difficult to recall more than a couple of occasions when they felt that they were treated exceptionally by the salespeople who dealt with them?”

Chris Murray is a Canadian epidemiologist and professor. His work focuses on mathematical modeling of infectious diseases, particularly in global health contexts, offering data-driven insights into outbreaks and public health strategies. He is also known for his accessible explanations of complex health issues to broader audiences.