“Think about it: if someone had found a way to manipulate human choice and free will – if someone actually had that kind of power – wouldn’t it be a tad surprising if they then decided to share their secret with the masses in a book for $20? Not to mention how it would be just very slightly unethical.”

Chris Murray is a Canadian epidemiologist and professor. His work focuses on mathematical modeling of infectious diseases, particularly in global health contexts, offering data-driven insights into outbreaks and public health strategies. He is also known for his accessible explanations of complex health issues to broader audiences.