“When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our core values, it feels like a betrayal.”

American journalist and non-fiction author

Charles Duhigg is an American journalist and non-fiction author. He was a reporter for The New York Times and now writes for The New Yorker Magazine. He has 158 quotes on the site and is the author of three books, including The Power of Habit: Why We Do What We Do in Life and Business, Smarter Faster Better, and Supercommunicators: How to Understand the Language of Connection. In 2013, he received the Pulitzer Prize for Explanatory Reporting for a series of ten articles on the business practices of Apple and other technology companies. His work focuses on habits, productivity, and the ways people communicate and work.