“There is a woman named Wendy Wood, who did a study when she was at Duke, and she followed around college students to try to figure out how much of their day was decision-making versus how much was habit. And what she found was that about 45 percent of all the behaviors that someone did in a day was habit.”

American journalist and non-fiction author

Charles Duhigg is an American journalist and non-fiction author. He was a reporter for The New York Times and now writes for The New Yorker Magazine. He has 158 quotes on the site and is the author of three books, including The Power of Habit: Why We Do What We Do in Life and Business, Smarter Faster Better, and Supercommunicators: How to Understand the Language of Connection. In 2013, he received the Pulitzer Prize for Explanatory Reporting for a series of ten articles on the business practices of Apple and other technology companies. His work focuses on habits, productivity, and the ways people communicate and work.