“If you believe you can change—if you make it a habit—the change becomes real. This is the real power of habit: the insight that your habits are what you choose them to be. Once that choice occurs—and becomes automatic—it’s not only real, it starts to seem inevitable.”

American journalist and non-fiction author

Charles Duhigg is an American journalist and non-fiction author. He was a reporter for The New York Times and now writes for The New Yorker Magazine. He has 158 quotes on the site and is the author of three books, including The Power of Habit: Why We Do What We Do in Life and Business, Smarter Faster Better, and Supercommunicators: How to Understand the Language of Connection. In 2013, he received the Pulitzer Prize for Explanatory Reporting for a series of ten articles on the business practices of Apple and other technology companies. His work focuses on habits, productivity, and the ways people communicate and work.