“We as artists are actively encouraged - by other authors, your agent, publisher, and society - not to think about money, strategy, how to manage your career, how to create a brand, because we're supposed to focus on the art.”

Cassandra Clare is an American author of young adult fantasy. She gained prominence for her *Mortal Instruments* series, blending urban fantasy and gothic romance, and later expanded her world with the *Shadowhunters* novels. Her work explores themes of identity, destiny, and hidden supernatural communities.