“In psychology and behavioral economics, people have shown that if you just describe options in a certain way, or make some features of a situation salient, you can get people to do and even see what you want. You don't have to be a Jedi to manipulate people's attention.”

American legal scholar and author

Cass Robert Sunstein is an American legal scholar and author. He served from 2009 to 2012 as administrator of the White House Office of Information and Regulatory Affairs in the Obama administration. His work ranges across U.S. constitutional law, administrative law, environmental law, and behavioral economics. He is also the co-author of Nudge (2008) and the author of The World According to Star Wars (2016), a New York Times best seller.