“Pareidolia describes the human tendency to find meaning where there is none. Take the man in the moon, for example; we raise our eyes, and there, in lifeless markings of bedrock and basalt, we find a human face. We’re hardwired to look for patterns in the Rorschach of the natural world: a woman’s reclining form in the curve of a mountain range, the Virgin Mary in a water stain on a concrete wall. We want the world to be both known and mysterious. We’re looking for evidence of God, or maybe just for company. (53)”