“We are in a far better position to observe instincts in animals or in primitives than in ourselves. This is due to the fact that we have grown accustomed to scrutinizing our own actions and to seeking rational explanations for them.”

Swiss psychiatrist, psychotherapist and psychologist

Carl Gustav Jung was a Swiss psychiatrist, psychotherapist, and psychologist who founded analytical psychology. He became one of the major figures of twentieth-century psychology and is best known for his idea of archetypes. Jung wrote more than twenty books and also worked as an illustrator, correspondent, and academic. His ideas have influenced psychiatry, anthropology, archaeology, literature, philosophy, psychology, and religious studies, and his writing continues to attract both scholars and general readers.