“Lots of people use good character and moral standing as a brand name. They know it's what people like, they want people to like them, so they wear it as one would wear a quality brand shirt. Putting it on in the morning and taking it off at the end of the day. Saying all the things they know people want to hear. If they were the very last person on Earth, there would be no reason for them to be of good character, because nobody would see it.”