“Our challenge is this sport needs to be more diverse throughout its makeup of stakeholders, participants, and fans. We're doing a number of things from a multicultural standpoint on and off the track to achieve that. Over time, that's going to be a big opportunity for NASCAR.”

American businessman, former NASCAR chief executive and chairman

Brian Zachary France is an American businessman best known for leading NASCAR. He was chief executive and chairman from 2003 to 2018, continuing a family role once held by his grandfather Bill France Sr. and his father Bill Jr. After leaving NASCAR, he founded Silver Falcon Capital, Inc. in 2019 and became its chief executive. His public profile is tied mainly to motorsports leadership and business management, rather than to any one public work or statement.