“Given that kids don't play our sport in school means that it takes us a while to get people excited about auto racing. But we are doing the things that need to be done and expanding our reach through digital and social media so we can capture the next generation of Millennial fans.”

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About Brian France

American businessman, former NASCAR chief executive and chairman

Brian Zachary France is an American businessman best known for leading NASCAR. He was chief executive and chairman from 2003 to 2018, continuing a family role once held by his grandfather Bill France Sr. and his father Bill Jr. After leaving NASCAR, he founded Silver Falcon Capital, Inc. in 2019 and became its chief executive. His public profile is tied mainly to motorsports leadership and business management, rather than to any one public work or statement.

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