“You either believe that people respond to authority, or that they respond to kindness and inclusion. I'm obviously in the latter camp. I think that people respond better to reward than punishment.”

English musician, record producer and artist

Brian Eno is an English musician, record producer and artist. He is known for his work in ambient, electronic, and generative music, as well as for producing, recording, and writing across rock and pop. He has described himself as a "non-musician" with little interest in virtuosity, and has argued for treating the studio as a tool for composition. His reputation rests on work that helped shape experimental approaches within popular music.