“We played at a festival in Mexico City, at the same time as another famous artist, and I reckon we had 55,000 people watching New Order; the other had 7,000. I think from that I've discovered the secret of success in the music industry: don't do any promotion.”

English musician

Bernard Sumner is an English musician and a founding member of Joy Division, New Order, Electronic, and Bad Lieutenant. Born in 1956, he helped shape the post-punk and synth-pop eras and became an important figure in the Manchester music scene. He is best known for his work with Joy Division and New Order, where he has remained one of the group’s two continuous members and appeared on every album. His influence also extends into techno and related electronic styles, and into the wider Manchester movement associated with Factory Records and The Haçienda in the late 1980s.