“You have a natural tendency to want an emotionally satisfying tale - and to make investments based on that - despite times when the actual data may be telling you something different.”

American businessman and author

Barry Ritholtz is an American businessman and author. He is the founder and chief investment officer of Ritholtz Wealth Management, and he first drew wider attention for warning about the risks in derivatives and mortgages before the subprime mortgage crisis. His work is rooted in financial planning and asset management. He is best known for commenting on market risk and the forces behind major financial disruptions, especially in the years leading up to the crisis.