“To all the musicians who are making reggaeton, let's put some more effort into it and bring something new to the people!”

Puerto Rican rapper, singer, and record producer

Bad Bunny, born Benito Antonio Martínez Ocasio, is a Puerto Rican rapper, singer, and record producer known for helping Spanish-language rap reach a global mainstream audience. He became widely known as a leading figure in Latin trap. Music critics have also pointed to his role in widening the international reach of Latin urban music. His recordings often draw on salsa, rock, and other Latin genres, which has helped give his work a broad and distinctive sound.