“In e-commerce, your prices have to be better because the consumer has to take a leap of faith in your product.”

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Meaning

The quote says online sellers need to offer stronger prices because buyers cannot inspect the product in person before deciding. It suggests that e-commerce depends on trust, so a better price can help overcome hesitation. It also implies that purchasing remotely requires more confidence from the consumer.

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Original Language & Translation

Originally said in English.

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About Ashton Kutcher

American actor, film producer and investor

Ashton Kutcher is an American actor, film producer, and investor. He is known for his work in film and television, and for the recognition he has received across popular entertainment. His awards include a People's Choice Award and fifteen Teen Choice Awards, along with a Screen Actors Guild Award nomination. He is also known as an investor, which sits alongside his screen career in his public profile.

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