“When you flip flop your personality and your characters so many times back and forth, people can't trust you. They can't trust a word you say on a promo because last week, they loved you. This week, they're saying, 'Shut up!' And it diminishes your credibility, and when you have credibility with the audience, you're halfway there.”

American retired professional wrestler and author

Arn Anderson, born Martin Anthony Lunde, is an American retired professional wrestler, road agent, and author. He is known for his long career in professional wrestling and for the ring name Arn Anderson. He is widely regarded as one of the top tag team wrestlers in the sport, and he also built a notable singles career. He became a four-time NWA/WCW World Television Champion, a title he often referred to as his “world title.”