“You must learn to accept that humans make mistakes, but when the same issue is repeated over and over without corrective strategies to plug the holes, then you must expect negative impact on your definition of success. It is normal to make a mistake, but learn, face the consequences, get back up and march on. If you want to be different or stand out as a brand, then your actions, habits, behaviours and decisions must reflect that 'you care about what people think or say about you.”