“Some people are known, they have the platform and presence, but still remain irrelevant. They know you and what you do, but they don’t need you or your offering. I see too many people with a platform but without substance, again this is not sustainable. Lack of substance can only relegate your talent or skill towards the league of the mediocre, if at all you become much by superficial branding then you will become the best of the worst. You don't have what it takes but you depend on your ability to sell substandard offerings to the market. It will not last for long, but quickly become irrelevant.”