“Change in leadership brands must be influenced and proactively effected at a personal level, it can never be forced from outside with sustainable effectiveness. Saddam Hussein, Muammar al Gaddafi and Hosni Mubarak are all political trophies, yet the effects of the military or “civil” initiatives that toppled them, are nothing to be proud of considering what continues to happen in countries like Iraq, Libya, Egypt and Syria, after the use of force to bring political change.”