“I think you just have to space out selfies with not too many professional photos. Followers want to see you and get to know you. Posting consistently is important, and with captions I try to talk about what I’m doing. I use quotes, but only if they aren’t cliché. I do less group pictures, because followers want to see what you’re doing and not what other people are doing. So not too many group photos. You have to cater to your audience, remember why they followed you.”