“Humans pursuing deep, complete connections respond to quite different incentives from those that influence self-interested utility maximizers. Rewards, monitoring, and punishments are less likely to be effective than engagement, communication, norms, socialization, identity, and common purpose. They share not out of a calculation of reciprocity but from a psychological pleasure in sharing. Those seeking connections make decisions from their hearts as well as their heads, influenced by emotion, fairness, empathy, and intuition. Their behavior, thoughts, feelings, and even personal attributes are highly socially contingent. The range of humanity includes individuals who display every possible combination of selfishness and sociability.”