“Before the web and these highly focused entities, journalists got to decide what was important to tell their audience and educated their readers. Now, journalists have to try and understand what their consumer actually wants to read and what angle they are looking for in order to keep audiences engaged in a highly competitive world.”

American journalist and author

Andrew Ross Sorkin is an American journalist and author. He is a financial columnist for The New York Times and a co-anchor of CNBC’s Squawk Box. He founded and edits DealBook, the financial news service published by The New York Times. Sorkin also wrote the bestseller Too Big to Fail, co-produced its HBO Films adaptation, and helped create the Showtime series Billions.