“The objective is the group performance, but every single individual requires a different response from a manager - you can't be the same person to each player.”

Portuguese sports executive and former football manager

Luís André de Pina Cabral e Villas-Boas is a Portuguese sports executive and former football manager. He is the president of Porto and became known as part of a generation of top-level coaches who did not build their careers as professional players. He was also noted for being among the small group of managers who never played beyond youth football. His public profile comes mainly from football leadership rather than a playing career, and his name is closely tied to club management at the highest level.