“We wrote Shift Ahead to document how the smartest companies and organizations shift their strategiesin order to stay relevant in the face of swift and exponential changes in everything from technology tothe forces of globalization, from politics and culture, from consumer tastes to human behavior. Wewanted to find out how they shift ahead – how they stayed ahead of the curve, the competition, and theevolving requirements of their customers – given the barrage of evolving challenges.”