“I always think, 'What would've happened if I'd won 'Big Brother?' Would my career have gone in this direction?' And I don't believe it would have, because the 'This Morning' producer who watched my best bits never watched 'Big Brother,' but had just happened to turn on.”

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About Alison Hammond

British broadcaster and television presenter

Alison Hammond is a British broadcaster and television presenter. She is best known for her work on British television, including her role as a main co-presenter of ITV's This Morning from 2021, and her co-presenting role on The Great British Bake Off from 2023. On This Morning, she appears on Fridays, school holidays and bank holidays alongside Dermot O'Leary. She also presents The Great British Bake Off with Noel Fielding. Her public profile is built around light entertainment and live television, where her warm, direct style has made her a familiar face to many viewers.

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