“When we work creatively and productively with others, our experience of meaning can be profound. When we work directly for the good of others, meaning deepens in ways that reward us beyond measure. Whenever we go beyond satisfying our own personal needs, we enter the realm of what Frankl called "ultimate meaning." some call it connection to a higher self, to God, to our own spirit, to universal consciousness, to love, to the collective good. No matter what it's called, it is deep meaning and it transforms our lives.”