“I always explain through images and characters what fashion means, and describing scent is almost the same. It can be very powerful. It can really change the perspective a person has of you.”

Italian fashion designer and creative director

Alessandro Michele is an Italian fashion designer and creative director, known for leading Gucci and later Valentino. He worked at Gucci from 2002 to 2022 and became widely recognized for his role in shaping the house’s modern image. From January 2015 until his departure in November 2022, Michele oversaw all of Gucci’s collections and its global brand identity. He is associated with maximalist design and a “Geek-Chic” style that helped renew the brand’s popularity.