“I have always believed that atrademark is the life of an enterpriseand that it must be protected boldly. Atrademark and a company name arenot just clever gimmicks-they carryresponsibility and guarantee thequality of the product. If someone triesto get a free ride on the reputation andthe ability of another who has workedto build up public trust, it is nothingshort of thievery. We were not flatteredby this theft of our name.”